Okay, that was a rather verbose title for a posting, but actually accurate in what I'm about to propose to you. We all know that advertising is full of this stuff; words and images that are either expressly or understatebly hidden within commercials & used to gain your trust & confidence in their product. And of course this is in addition to them outwardly lauding the greatness and superiority of their product to all others. I'm sure there are many examples of this-you may know of some yourself-and this post is written to point out one that I found myself which I'm not sure if anyone else has ever noticed. Perhaps it was intentional or perhaps it is simply an interesting accident of fortune. Whatever the case, I'll explain what I'm talking about.
A couple years ago Wendy's hamburgers 'rebranded' their store signage. Here is an example of the change:
Now most people wouldn't see much difference in these two images. Both are of the same Wendy with red hair, smiling, with freckles & blue ribbons on her pig-tails. Yes, that's all true. What you may not have noticed is the slight change to her neck area. As I said before I don't know if this was intentional or not, but if you look closely you can see the word "MOM" spelled out there around her neck. When I saw this & realized that they had made this change to the brand I had to wonder if they meant to do this to subliminally make people feel a certain way about their restaurant. Like it was a safe place to be. Like being with your mother. I mean, what place is safer than when you're with your mother? The earlier signage didn't have this. The design was close, but definately not mistakeable for the word "MOM". I doubt that I'm the only one who sees this as it is fairly apparent. Look for yourself if you don't believe me. It is especially easy to see on the bags & cups. As seen in this example:
I want to say that I don't have anything against Wendy's, in fact I love their food & everything (well almost everything) about them. I just felt like pointing out this that I noticed for the rest of the world. Thanks for reading!
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